SEO Writing

SEO or Search Engine Optimization is about improving the amount as well as the quality of traffic driven by search engines to your website. The better the page ranking, the better the probability of searchers visiting your site.

What then is SEO writing? One strategy for improving the relevance of your site is by placing interesting content which the search engines' crawlers can easily index. Certain keywords within a page are often repeated to increase the keyword count and density.

The SEO writer's responsibility is to write an interesting article while incorporating the minimum number of certain keywords. If you are asked to use a keyword at least 15 times in an article, then you have to make sure your article is still cohesive, interesting and not redundant. Although not totally immune, search engines are better now in combatting spamdexing or keyword spamming so writing an article specifically for SEO really entails a lot of creativity.

Most of the articles I've written, although meant as website content, did not pressure me to use certain keywords often. I was allowed to write whatever is related to the topic as long as I make sure the article is within a specific word count. After all, a site could be banned by search engines if they are caught keyword spamming.